Mastercard and Caremiles Team Up to Plant 100 Million Trees!
You might think that planting trees is something only elementary school kids do, but that’s not the case! The adult world of business can get in on the tree-planting action, too – Mastercard and Caremiles are both doing their part to bring about positive change for Mother Earth.
Mastercard has launched its Priceless Planet coalition which seeks to plant 100 million trees across the globe as a means of combating deforestation.
Meanwhile, Caremiles will be using its technology platform and mobile app to to encourage people directly contributing by driving their cars. The Caremiles platform leverages connected cars data sourced through secure APIs eliminating the need for private phone tracking tools or physical tracking device – which is pretty awesome news for those with privacy concerns around such matters.
The app provides users with insights about their own car model as well as ways they could mitigate the environmental impact of said car model – all via an interactive app experience on the user’s smartphone!
All this information is displayed intuitively so it can be seen how many trees are planted thanks to the individual’s driving pattern. Regardless if they use a gas powered car or an electric vehicle – that’s what it means to drive real change!